Introduction: With the continuous development of society and the continuous advancement of Internet technology, the development of the Internet economy has brought huge influence and changes to the traditional tourism industry. I don't know when, the "net celebrity wind" blew into the tourist circle, causing a group of scenic spots. The emergence of these Internet celebrity scenic spots is due to the development of mobile Internet technology on the one hand, and may also reflect the reluctance of tourists to visit popular scenic spots with the same pattern on the other.

The emergence of "Internet celebrity scenic spots" is an inevitable trend of the rapid development of the Internet. Behind the "Internet celebrity scenic spots" is the rise of a new generation of travel enthusiasts. The data shows that among the people traveling on holiday this year, "post-90s" and "post-00s" accounted for the highest proportion. This group is keen on new social media such as Douyin, and consumes more casually and freely. They are also loyal supporters of online travel platforms. They discovered and magnified the "new gameplay" that was overlooked in some cities in the past. New, strange, and weird characteristic tourist attractions have often become the hot spots of public attention. Behind every hit, there are novel ideas and experiences. These projects do not have to be particularly large or expensive, nor are they necessarily based on large scenic spots or old scenic spots, or even not scenic spots.

What are the characteristics of the Internet celebrity scenic spot?

1. A strong sense of substitution

What can arouse people's curiosity? Of course, it is something that can be experienced in person. Even if you raise a big fat pig in the scenic spot, tourists can ride around. As long as they can participate in person, they will have the characteristics of the Internet celebrity scene, which can let people from the video or screen. Produce a strong sense of participation. Even if you haven't been to the scene, you can experience the joy, excitement, or thrill of participating. People can't help but want to participate, and they can't stop thinking about it.

Second, a strong sense of picture

Now there are some newer Internet celebrity scenic spots that have created some photo scenes, similar to photography bases. These scenes have bright colors and natural lighting. The photos taken are very beautiful, and everyone likes them when they send them to the circle of friends. If a scenic spot has a place that can produce a strong sense of picture, then this time the scenic spot can stand out from the many information points, remember the picture, remember the scenic spot, and you can bring it without words or sounds. Come huge attention. If the frequency of appearance of this image is very high, and everyone can repeat it with simple operations, then a large number of similar photos can occupy the hot spots of the dissemination end, and the potential of the scenic spot to become an Internet celebrity is greatly increased.

Third, it has transmission properties

Was there a scenic spot or an Internet celebrity scenic spot? Naturally, there is a scenic spot first, supported by a huge flow of people. With the Internet celebrity scene, it can spread faster, and naturally becomes an Internet celebrity scenic spot. There are very few scenic spots that really rely on the scene, and the infrastructure is not sound and lacks. Reception ability. After I arrived, I saw rubbish everywhere, unable to board and lodging, and it was difficult to pave the way for the later reception.

To sum up, in today’s environment where there are many scenic spots, Internet celebrity scenic spots can stand out and become social hotspots and tourist traffic gathering points. The strong identity that can resonate with the new generation is the key, and the key is to achieve this. , Can be from a strong sense of picture (fandai chaozi grass, all kinds of flowers, Chaka salt lake), strong sense of substitution (net red bridge), novelty (rain house), identity (qianjiaji), contrast cute ( Forbidden City: I am such a man) and so on.

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