The executive meeting of the State Council on November 18 pointed out that tourism consumption potential is huge and determined measures to support the development of "Internet + tourism", including supporting the construction of smart tourist attractions, encouraging scenic spots to increase online marketing efforts, and strengthening tourism safety monitoring and online Complaint handling, etc.The executive meeting of the State Council on November 18 pointed out that tourism consumption potential is huge and determined measures to support the development of "Internet + tourism", including supporting the construction of smart tourist attractions, encouraging scenic spots to increase online marketing efforts, and strengthening tourism safety monitoring and online Complaint handling, etc.
In recent years, the Internet has given birth to a series of new forms of tourism and new gameplay, and has become a booster for tourism updates and iterations. The integration of the two has added many highlights to tourism consumption and has also changed the way people travel. As the country further increases its support for "Internet + Tourism", the digital development of China's tourism will usher in another "speed up" in the future.
"Wandering Quartet" becomes reality
Since the beginning of this year, "cloud tourism" has become a popular way of "outing". The National Museum, Dunhuang Academy, etc. have launched the "Wandering Museum at Home" project, which not only allows visitors to see national treasure-level cultural relics while sitting at home, but also drives the museum's cultural and creative sales. According to statistics, the first live broadcast of the Potala Palace attracted 920,000 people in one hour, which is equivalent to 60% of its annual tourist reception.
Entering the normalization stage of epidemic prevention and control, although offline tourism is gradually recovering, "cloud tourism" still plays an important role. Through the online tour of the scenic area to understand basic information, follow the live broadcast of the senior tour guide to understand the travel route, and read the relevant comments of the tourists. Many tourists have become accustomed to making such pre-departure preparations. "Through a few months of'cloud travel', I'visited' the main scenic spots in 26 provinces, autonomous regions and municipalities, and selected a few places I most want to go to." Fan Qike, a tourist from Jiangsu, said that at present, many scenic spots provide Rich online tourism resources make it convenient for tourists to do their "homework" in advance, so that on-site tours can be more targeted and in-depth.
Recently, the "Culture and Tourism Resources Cloud of Sichuan Province" was officially launched, becoming the only cloud platform in the country built with cultural and tourism resources as the theme. As of September this year, the platform has collected 2,710,200 pieces of cultural resource data in six categories: ancient books, art museum collections, local operas, traditional instrumental music, intangible cultural heritage, and cultural relics, including geological landscapes, water landscapes, biological landscapes, There are 245,500 pieces of tourism resource data in eight categories of celestial phenomena and climate landscapes, buildings and facilities, historical relics, tourism purchases, and human activities. The resource text description is about 450 million words, the resource photos are about 3 million, and the videos are about 14,000. Through this platform, cultural and tourism resource management can be realized, and cultural and tourism resource inquiries can also be carried out. Cultural and tourism industry managers and the general public are its service targets, and the public can also recommend new clues on cultural and tourism resources online.
A more "smart" scenic spot
In 2011, the former National Tourism Administration proposed "smart tourism" as the development goal of my country's tourism industry in the next ten years, and various places have started the construction of "smart scenic spots", including smart parking, personnel diversion, and smart tour guides. After the outbreak of the new crown pneumonia, the appointment system and "contactless" tourism have attracted increasing attention, which objectively promoted the acceleration of the construction of smart scenic spots in various places.
In July of this year, Longhu Mountain in Jiangxi announced that it would build the country’s first AI full-scale smart scenic spot, integrating smart elements into scenic spot services, scenic spot management, marketing and publicity. In the next three years, it will rely on big data and AI artificial intelligence technology to gradually develop Refined maps, AI smart guides, AR real scenes, VR panoramas, smart sightseeing cars, smart parking lots, security management, personnel scheduling data interaction and AI empowerment, provide tourists with true AI global smart tourism.
In 2011, the former National Tourism Administration proposed "smart tourism" as the development goal of my country's tourism industry in the next ten years, and various places have started the construction of "smart scenic spots", including smart parking, personnel diversion, and smart tour guides. After the outbreak of the new crown pneumonia epidemic, reservation-based and "contactless" tourism has attracted increasing attention. With the changes in people's travel habits, experiential tourism has gradually replaced sightseeing tourism and has become a new way of travel. This means that tourists pay more attention to the interaction and experience in the travel process, and put forward higher requirements for the digitalization of scenic spots and scenic spots. For example, obtaining relevant information about scenic spots in advance, being able to experience "moving" objects through VR equipment, and adding novel amphibious amusement projects.
“The epidemic has not stopped people from pursuing a better travel life, but has accelerated the arrival of the era of smart tourism.” Ctrip CEO Sun Jie pointed out that smart scenic spots, smart hotels, digital construction, online tour guides, etc. should all become the future The focus of the development of the tourism industry.
New Path of Tourism Marketing
Mr. Jian, who runs a homestay in Gaochun, Jiangsu, has a lot of experience in online marketing. In 2018, after a local writer stayed in Mr. Jian’s homestay for 2 days, he wrote an article and published it on his personal WeChat public account. "Many people learned about my homestay through this article, and came here admiringly." This is what Mr. Jian did not expect, and since then, he began to attach importance to the online marketing of his homestay and tried to pass short Various channels such as video and WeChat public account for promotion. "'Good wine is also afraid of deep alleys.' There is no contradiction between attracting tourists and retaining tourists with quality."
In the first half of this year, due to the impact of the new crown pneumonia epidemic, Mr. Jian's homestay was basically in a closed-door state of thanking guests, but online marketing has never stopped. Gaochun has the title of "International Slow City" and has a beautiful ecological environment. Mr. Jian will shoot a short video every day, the content of which is variable, the changes in the layout of the hotel rooms, the dishes he newly researched, or the scenery on the street. "Although it is very ordinary, but it is very lifelike." Mr. Jian said, it is such a series of inconspicuous short videos that have attracted many "fans" for the homestay. After the offline travel resumed, some of them became his The guests.
For larger-scale tourist attractions and scenic spots, online tourism marketing plays a more significant role. 2020 is called China's "first year of live tourism", and live marketing has become an important way for many tourist attractions to "self-help". Zhangjiajie, Hunan, used live webcasts to "sell" the scenery while selling local specialties, which expanded the popularity of the scenic area and laid the foundation for its rapid recovery.
On May 11 this year, the China Employment Training Technical Guidance Center issued the "Announcement on Announcement of the Proposed New Occupation Information". Internet marketers became one of the 10 new occupations to be added. Having a systematic and in-depth understanding of local tourism resources can not only promote the sales of a single tourism product, but also drive the development of the entire tourism industry chain. This will be a new requirement for online tourism marketing in the future. — Transfer from China Travel Net
Keywords: Chaopai Technology Amphibious Vehicle Amphibious Recreational Vehicle
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