1. The traditional tourism development model is declining
This year, the May Day tourism market has basically recovered 50% of the same period last year, and the number of tourists during the National Day and Mid-Autumn Festival has recovered 80%. Tourism demand has not disappeared because of the epidemic, but has been postponed. But the needs of tourists have changed, and new needs are accumulating. Mountaineering, skiing, and diving themed tourism is on the rise; the rise of private groups and small groups has become the new normal; customized tours are going to the masses, and high-end customizations are differentiated; appointments become a habit, scenic consumption is shifted from tickets to enjoyment and experience products in the park; car rental and self-driving tours have become young people’s travel lifestyle.
At present, residents' leisure and business trips have begun to blend with sightseeing and tourism to form a new contemporary tourism market. Innovative forms and mid-to-high-end products are recovering and growing faster. Technology and culture are becoming the active capabilities of tourism development. According to survey data from the China Tourism Research Institute, 85.0% of tourists participated in various cultural and leisure activities during the National Day and Mid-Autumn Festival. Among them, 41.8%, 40.5% and 27.1% of tourists visited historical and cultural districts, museums, and art galleries.
According to data from Ctrip's theme tour platform, the scale of domestic theme tour product transactions on National Day increased by 50% year-on-year, and the market scale expanded rapidly. From the orders in November, among the top 10 popular themes, skiing, cross-country self-driving, and global outdoor ranked top three. A large number of new consumers enter the ski market every year, especially when outbound travel is blocked. This year, skiing is expected to become a new hot spot for domestic tourism consumption. According to the China Tourism Research Institute's "China Ice and Snow Tourism Development Report 2020", during the 2018-2019 ice and snow season, the number of Chinese ice and snow tourists reached 224 million, and the income from ice and snow tourism was approximately 386 billion yuan.
Outdoor, nature, photography, humanities and other four major categories of main products, as well as hiking, cross-country self-driving, nature exploration, natural wild luxury, global photography, global travel photography, in-depth humanities, local exploration and 8 major themed routes, including skiing, travel Shooting, mountain climbing, yachting, diving, helicopters, paragliding, kayaking, team building and other small items, one by one themed gameplay is being connected to more public users through the platform.
The domestic homestay market continues to recover. According to data from Tujia, during the National Day and Mid-Autumn Festival holiday, the overall domestic homestay booking volume has recovered to 91% of the same period last year. Quality country houses are ushering in rapid development.
After the resumption of inter-provincial tours, private tour groups quickly emerged, leading the recovery and growth of the tour group market. During the National Day, the number of tourists who signed up for private groups increased by 100% year-on-year, significantly exceeding the growth level of the domestic tourism market. The per capita expenditure is about 5,000 yuan, an increase of 13% compared to last year. In some popular routes and destinations, private groups account for more than 20%. This product is a single group dedicated car guide, breaking the limitations of large groups and groups, and changing the tourism product supply chain in terms of food, lodging, travel, shopping and entertainment. In order to survive, develop, transform and upgrade, travel agencies are actively developing private groups and tapping the mid-to-high-end market. Currently, there are more than 2,000 travel agencies that have developed and launched more than 40,000 domestic group products on the Ctrip platform, covering more than 30 provinces and cities nationwide , A record high.
Since the beginning of this year, due to the advantages of privacy and safety, self-driving has become the main way for tourists to travel, and family tourism consumption represented by self-driving tours has rapidly revived. Judging from the National Day holiday, the average daily traffic volume of highways across the country was 48.608 million, returning to 94.5% of the same period last year. According to a survey conducted by the China Tourism Research Institute, more than 40% of rural residents choose to drive by car during long vacations. Booking hotels and air tickets through travel apps and then renting a car for self-driving travel has become an increasingly common consumption habit.
Ctrip Car Rental data shows that more than 2,000 domestic car rental companies have provided more than 2,000 car models on the platform. The number of car rentals and consumption during the National Day holiday set a new record. The daily volume of vehicles increased by 50% year-on-year, and the number of single-day vehicles exceeded 70,000 vehicle days, far exceeding the level of the National Day in 2019. In terms of vehicle models, although comfort and economy are still the mainstream choices, the luxury car business has grown faster, with a year-on-year increase of 113% during the National Day, and the trend of consumption upgrading is obvious. Northwest China, Hainan, Yunguichuan, and East China have become the four most popular areas for self-driving travel this year. Hainan Sanya ranks first in car rental volume, Xining car rental increased by 140% year-on-year, and Lijiang, Chengdu, and Lanzhou increased by about 100% or more.
Since the summer vacation, driven by strong subsidies, Ctrip's ticket booking volume has exceeded the level of last year, and the National Day holiday has increased by 100% year-on-year, a record high, and the growth rate has far exceeded market levels. The number of popular scenic spots such as Jiuzhaigou increased by up to 3706% (it was closed due to the earthquake before the National Day last year).
Offline services in scenic spots reduce costs and improve efficiency, and scenic spots continue to enrich their experience and content. Ctrip has installed ticket vending machines at the gates of nearly 100 scenic spots across the country. During the National Day, staff were arranged to provide ground services in more than 200 popular scenic spots. Not only a ticket, but also scenic spots and tourism platforms also focus on the development of "ticket + X", including special experiences, performing arts projects, explanations, meals, cultural and creative surroundings, etc. During the National Day, Ctrip and Nanxun Ancient Town jointly planned a "Long Street Banquet" event, which led to an increase of nearly 200% in the number of online channel visitors.
Keywords: Chaopai Technology Amphibious Vehicle Amphibious Recreational Vehicle
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