Nowadays, tourism has become an important part of the Chinese people's good life and spiritual and cultural needs, and its role in enhancing people's sense of gain and happiness has become increasingly prominent, and it has been listed as the top of the happiness industry.
In 2017, in his speech to the 22nd General Assembly of the United Nations World Tourism Organization, President Xi Jinping pointed out: “Tourism is an important channel for exchanges and mutual learning between different countries and different cultures. It is an effective means to develop the economy and increase employment, as well as to improve people An important industry for the standard of living."
Dress up colorful life
"Tourism is an attitude to life for me. I have to travel four or five times a year. In recent years, I have visited Hailing Island in Guangdong, Lijiang in Yunnan, Kanas in Xinjiang, Dunhuang in Gansu, Thailand, Cambodia, Canada, Russia, and Egypt. And Morocco and other places. Traveling has broadened my horizons and my personality has become open-minded and tolerant." Wen Zhongmin, a citizen of Beijing, has a full and happy life after his retirement.
Liu Yinna, a post-90s white-collar worker, told reporters: "Traveling is a rare time for me and my parents to spend time together. As a young man working hard in a different place, I rarely have time to accompany them. The days when I travel together are what I look forward to most every year."
In the past five years, the number of domestic tourists has exceeded 24.98 billion, with an average annual growth rate of 10.7%. In 2019, the number of domestic tourists has reached 6.006 billion. The income of urban and rural residents has grown steadily. Many Chinese spend their leisure time on tourism. Tourism has become a necessity in people's daily life.
China's domestic and outbound travel has maintained growth for many years, ranking first in the world in scale. Faced with such a large tourism consumer group, China's tourism industry has always been the fundamental goal of satisfying the needs of the people for a better life, continuously providing high-quality tourism products, accelerating the development of global tourism, rural tourism, red tourism, and leisure tourism, and continuously innovating research tourism and sports Tourism, Chinese medicine and health tourism, cruise tourism, ice and snow tourism, night tourism and other new business formats, continue to promote "Internet + tourism", the convenience and intelligence of tourist attractions continue to rise, and the tourism experience is further improved. At present, China has built 280 national 5A-level tourist attractions, 1,000 national key rural tourism villages, and 300 national red tourism classic scenic spots.
Bring prosperity
The development of tourism not only brings a happy life experience for tourists, but also helps poverty-stricken areas get rid of poverty and become rich.
"I don't have to go to work elsewhere. Now I work in a hotel in the village. I can make money and take care of my family. There is nothing better than this." Wu, a villager in Huanggang Village, Shuangjiang Town, Liping County, Guizhou Province Niang Ken said. There are 249 poor villages in Liping County, including 118 deeply poor villages. China Tourism Group fixed-point assistance to the county, integrated folk culture, Dong characteristics, pastoral scenery, simple folk customs and other resources to create boutique homestays, which has benefited 1802 poor people to increase their income and become rich.
During the "13th Five-Year Plan" period, Bama County, a deeply impoverished county, transformed the advantages of ecological resources into a powerful driving force for poverty alleviation, insisted on the synchronization of tourism development and poverty alleviation, and achieved "tourism as an addition and poverty as a reduction". Huang Yanfei, director of the Bureau of Culture, Radio, Television, Sports and Tourism of Bama County, said that the incidence of poverty in Bama has dropped to 1.24%, and that poverty has been lifted out in May this year.
Azheke Village, a poor village in Honghe, Yunnan, relied on tourism to bid farewell to the predicament of "guarding the golden rice bowl and begging for food". The village is located in the core area of the World Cultural Heritage Hani Terraces. At present, the tourism industry is vigorously developed. Thematic tourism experience activities such as natural and wild attractions, traditional crafts and Hani culture have been launched. Tourists can "order" on demand. In 2019, villagers have received more than 300,000 yuan in dividends, which directly helped 23 poor households in the village to get rid of poverty.
Since the "13th Five-Year Plan", 22,600 poor villages across the country have achieved poverty alleviation through the development of tourism. Tourism poverty alleviation not only protects the ecology and beautifies the environment, but also boosts the economy and helps the revitalization of the countryside.
Achieve green development
A beautiful ecological environment is the basis for the development of tourism. During the "Thirteenth Five-Year Plan" period, the tourism industry has firmly established the concept of "green water and green mountains are golden mountains and silver mountains", integrating green development through the entire process of tourism planning, development, management, and service, forming a new modern tourism industry that develops harmoniously between man and nature. pattern.
Green shanks, mandarin ducks, cygnets, and the Chinese Merganser, known as "the giant panda among birds"... In winter, Songyin Creek in Songyang County, Zhejiang has become a holy place for various rare birds. The waterfront greenway created by the river has become the best choice for citizens and tourists to enjoy the scenery, bird watching, experience the ecology, and relax.
Here, the beautiful ecology is being transformed into a beautiful economy. The characteristic post stations dotted on both sides of the Songyin River all have exhibition galleries, tea rooms, and water platforms for people to have a rest. In the villages near the water, various tourist complexes have quietly emerged, and they will stimulate the rural economy in the process of attracting visitors to the village... The ancient villages and ancient roads extending from the waterfront greenway to the mountains connect hundreds of villages and bring homestays and farmhouses to blossom everywhere.
In 2019, China's rural leisure tourism industry received 3.3 billion tourists, and its operating income exceeded 850 billion yuan. In recent years, rural tourism has transformed into a complex of sightseeing, leisure, and vacation. It has spawned products such as characteristic homestays, night tours, cultural experiences, and themed researches. It has become a model industry that promotes green development, and it has become a model for revitalizing the rural economy and creating a beautiful and livable environment. Rich people's industry.
Song Rui, director of the Tourism Research Center of the Chinese Academy of Social Sciences, said that tourism is a typical green industry. Adhering to the path of green tourism development is not only the guarantee for the sustainable development of the tourism industry itself, but also an important part of giving play to the driving function of tourism and promoting the construction of ecological civilization. Tourism has become an important field for practicing "green water and green mountains are golden mountains and silver mountains" and then turning green water and green mountains into golden mountains and silver mountains.
Facilitate international exchange
Tourism not only protects the green waters and green mountains, brings gold and silver mountains, and creates a happy life, it is also a bridge to spread civilization, exchange culture, and enhance friendship. Tourism is one of the most active and effective channels of civil diplomacy.
In recent years, there is a powerful force that has continued to show Chinese style on the world stage, continue to convey Chinese voice to the world, and bring a smile to China for the world. This is Chinese tourists. They are the best civil envoys for exchanges between countries. Tourism has become An important platform for telling Chinese stories and strengthening connections with the world.
Whether it is serving major-country diplomacy with Chinese characteristics or responding to the "One Belt One Road" initiative, China has worked with other countries to build cooperation platforms in the field of culture and tourism, innovate cooperation models, and promote civilized exchanges and mutual learning. During the 13th Five-Year Plan period, China has signed intergovernmental documents on cultural and tourism cooperation with 157 countries. As one of the important achievements of major country diplomacy with Chinese characteristics, China held 29 large-scale cultural and tourism festivals during the "13th Five-Year Plan" period, which promoted international cultural exchanges and cooperation in various fields, and brought benefits to the people of many countries.
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