Introduction: In recent years, various signs have shown that the consumption power of China's third-tier and lower cities has shown a skyrocketing trend. The actual consumption growth rate of many third-tier and lower cities has exceeded that of first- and second-tier cities, which has become an important element of China's economic development. According to data from the CEIC survey, in the sixth census, consumers in China's third-tier and lower cities accounted for more than 70% of the country's total, and GDP has accounted for 59% of the country's total. At the same time, third-tier and lower cities contributed 2/3 of China's economic growth.
The population of third-tier and lower cities is huge, coupled with the increase in population urbanization rate in recent years, the acceleration of urban residents’ income growth, the planning of large urban agglomerations, the improvement of transportation infrastructure, and the pursuit of higher-quality, better-experienced products and services Changes in consumption concepts are driving the rapid growth of the consumer market in third-tier cities and below. Although the consumption capacity is not as good as that of first- and second-tier cities, the huge volume and obvious consumption growth of third-tier and lower cities make it impossible for cultural tourism companies to ignore their huge potential consumption market.
However, for cultural and tourism enterprises, the demand characteristics and consumption levels of the sinking market are very different from those in the first and second-tier cities. The layout of the sinking market is a coexistence of opportunities and challenges. Chaopai Technology Company is constantly innovating, thinking about what tourists think, thinking about what the scenic spot thinks, and now specially launches the amphibious vehicle project, hoping to make a small contribution to the company's sinking market.
Then the question is coming, who is the backbone of consumption in third-tier cities and below? The answer is the "small town youth" who live in relatively affluent third-tier cities and below, generally have a college education or above, and have a decent job in the local area. At the same time, without the high mortgages and work pressure in first-tier cities, young people in small towns have more leisure time, more discretionary property, and higher spending power.
At the same time, the rise of third-tier and lower cities frees young people from being stuck in first- and second-tier cities. New economies and new technologies are exploding in third-tier and lower cities, creating more development opportunities. Since 2015, the resident population in first-tier cities has experienced negative growth for the first time, the phenomenon of population return has begun to appear, and the youth groups in small towns have become larger and larger.
In the past, despite the higher income from working hard in first- and second-tier cities, the same pressure and longer working hours did not necessarily have much time for leisure and enjoyment in a year. In contrast, residents of third-tier and lower cities have more leisure time, and daily entertainment and travel are not a problem. Taobao, Weibo, and Douyin are indispensable pastimes in the daily lives of young people in these small towns, and overseas shopping and outbound travel can be said to be the flavoring agent in their lives.
It is foreseeable that in the future, local governments in third-tier and lower cities will increase their efforts to promote the construction of cultural and tourism industries. With the continuous deepening of urbanization in third-tier and lower cities, the continuous influx of outstanding talents will show more Abundant strength, due to the large population base of the sinking city, there will be more room for development in the future.
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Fanslife is a comprehensive one-stop service company integrating R&D and sales of entertainment boats, sports boats, recreational vehicles, investment and development, operation and management of scenic spots, and large-scale event organization and planning. The company's newly developed three-wheeled and four-wheeled amphibious recreational vehicles have won national patents. They are unique in shape, intelligent and efficient, and are widely used in children's theme parks, beach scenic spots, lake tourist attractions, etc.