Recently, the General Office of the National Development and Reform Commission issued the "Notice on Continuously Promoting the Improvement of the Ticket Price Formation Mechanism for State-owned Scenic Spots" (hereinafter referred to as the "Notice").
The "Notice" pointed out that in 2020, we will continue to promote the price reduction of scenic spots, continuously improve the ticket price formation mechanism, focus on regulating the price behavior of scenic spots, and effectively implement the ticket price reduction policy.
The following is the full text of the "Notice":
Notice on continuing to improve the ticket price formation mechanism of state-owned scenic spots (Development and Reform Office Price (2020) No. 568) Development and Reform Commissions of all provinces, autonomous regions and municipalities directly under the Central Government: In recent years, in accordance with the “Guiding Opinions of the National Development and Reform Commission on Improving the Ticket Price Formation Mechanism of State-owned Scenic Spots to Reduce the Ticket Prices of Key State-owned Scenic Spots” (Fagai Price [2018] No. 951) (hereinafter referred to as the “Guiding Opinions”), all localities have been active Work has been carried out, and the supervision, review or investigation, and price evaluation of the ticket costs of all 5A and 4A scenic spots in the jurisdiction that implement government pricing management have been basically completed. The ticket price formation mechanism of state-owned scenic spots has been improved, and the ticket prices of key state-owned scenic spots have been continuously reduced. In order to further enhance residents' willingness to consume, release tourism consumption demand, promote the improvement of comprehensive tourism consumption level, and better meet the people's needs for a better life, and at the same time implement the tasks in the "Guiding Opinions", the key tasks and requirements for 2020 are hereby notified as follows: 1. Key tasks (1) Continue to promote the price reduction of scenic spots. On the basis of the preliminary work, all regions continue to carry out the supervision, review or investigation of the ticket cost of key state-owned scenic spots, and price evaluation adjustments, comprehensively considering the economic development level of each region and the difference in the scale of scenic spots, distinguishing different management models of scenic spots, innovating price management methods, and classification Implement policies to push the ticket prices of state-owned scenic spots back to a reasonable range, reduce the high level of ticket prices, and promote the disclosure of revenue and expenditure information. The reduction of ticket prices for scenic spots this year should take into account the impact of the new crown pneumonia epidemic, combined with local conditions, and adhere to the combination of distance and near. It should not only help promote the development of tourism, but also ensure the normal operation of scenic spots. (2) Constantly improve the ticket price formation mechanism. In 2020, the previous price reductions are not in place and 3A-level and below state-owned scenic spots are the focus. In principle, full coverage of ticket cost supervision or investigation and price evaluation adjustments for all scenic spots in the jurisdiction that implement government pricing management will be achieved, and in accordance with the requirements of the "Guiding Opinions", Establish and complete a regular evaluation and adjustment mechanism to prepare for a new round of work. (3) Efforts to regulate the price behavior of scenic spots. From the perspective of reducing the overall cost of tourists, strengthen the supervision of the prices of transportation vehicles, cable cars, cruise ships and other services with strong monopoly in scenic spots. Where government pricing or government-guided prices are implemented, the cost structure must be reasonably defined, and high prices should be reduced on the basis of cost supervision or investigation. Focus on controlling the phenomenon of "high pricing and big discounts" and reducing falsely high fares. (4) Effectively implement the ticket price reduction and exemption policy. Scenic spots subject to government pricing management shall comply with regulations for active servicemen, disabled soldiers, martyrs, survivors of servicemen who died on duty, survivors of deceased servicemen, family members of active servicemen, as well as minors, the elderly, students, disabled persons, religious persons, etc. Practically provide preferential treatment such as ticket reduction or exemption. Red tourist attractions and patriotism education bases shall be accorded preferential treatment to students and other groups in accordance with regulations. (5) Strengthen policy publicity and guidance. When carrying out work, all localities should pay attention to policy publicity and interpretation, continue to innovate publicity methods, increase publicity, make good use of new media and new methods such as WeChat and Weibo, do a good job in guiding public opinion during holidays and other important nodes, and actively respond to social concerns , Create a good public opinion environment. Especially in the context of the normalization of epidemic prevention and control, all localities should coordinate and guide the epidemic prevention and control and orderly opening of scenic spots, establish and improve the reservation system, and guide tourists to enter the park at intervals and travel across peaks. Before implementing temporary preferential policies, make an assessment to prevent the passenger flow from exceeding the limit. 2. Work requirements All provincial price authorities should further improve their political positions, fully understand the importance of improving the ticket price mechanism of scenic spots in improving the quality of tourism consumption, stimulating the potential of tourism consumption, and driving economic growth, comprehensively evaluate the effectiveness of work in recent years, and clarify the next steps Tasks and time points, do a fine-grained division of labor, and layer responsibilities to ensure that the work objectives set in the Guiding Opinions are achieved on schedule in 2020. All localities must keep abreast of relevant information such as the results of the ticket supervision and review investigation and evaluation of scenic spots in their jurisdiction, price reduction of supporting services, and ticket reduction and exemption policies, update and review the information, and report it in time. Seriously summarize the results and existing problems of the work in the past three years, and form written materials, which will be submitted to the National Development and Reform Commission (Price Department) in early December. General Office of the National Development and Reform Commission |
It can be seen from the documents that the continued decline of tickets for domestic scenic spots has become an inevitable trend. However, the data from the current survey shows that the ticket revenue of most scenic spots accounts for more than 70% of the total revenue. Excessive dependence on the ticket economy is contrary to national policy.
How to solve the problem of ticket dependence in scenic spots has become an important topic in the tourism industry. Statistics show that the secondary consumption of most scenic spots in China only accounts for about 10% of the income of the scenic spots, which is a huge contrast with the ticket income. This shows the huge potential of the scenic spots to expand the "secondary consumption".
Today, China is ushering in another huge opportunity, an era where experience is king. Who can integrate a good platform, who can build better products, who can provide the life that people dream of, has a huge future. Today's China lacks nothing, it lacks a high-quality, high-end life, which is why concepts such as "slow life" and "country home" are very popular today.
In the future, experience is an inevitable trend brought about by social and economic development and consumption upgrading. It is the emotional connection between consumers and the current environment, and is an insight into culture, life, and even the surrounding plants. For the scenic spot itself, it should focus on its own characteristics and deepen its products and services, and extend and expand the cultural tourism industry. Explore new experience projects to extend the stay time of tourists, thereby driving tourists' secondary consumption and increasing the proportion of secondary consumption income. Where there is water, water experience projects such as speedboats, yachts, painting boats, and amphibious vehicles can be developed to attract tourists to participate. Successful experience projects can not only enhance the experience of the scenic spot, extend the stay time of tourists, and increase secondary income, but also conform to the country's policy orientation. Why not?
Key words: Chaopai Technology Amphibious Vehicle Amphibious Recreational Vehicle
In the experience economy, how can cultural tourism projects better attract consumers?
The cultural tourism industry needs to clarify three issues in the development process.
The first is the content, that is, "what to play" in different periods and stages, and the needs of consumers are different. These "differents" also promote the improvement of the tourism industry's products, services, and business methods;
The second is the method, that is, the "how to play" is always the same. No matter which method is adopted, it needs to meet the three major requirements of "allowing consumers to get the ultimate experience, forming a strong brand and reputation, and driving the development of regional industries." in principle;
The last is the player, that is, the "who will play" is the square dancer who likes to take pictures of scenic spots, or the white-collar workers who are eager to relax on the island, or the entrepreneurs who are keen to conquer the peak and practice Buddhism... Different consumer groups , Concept and demand determine the form of the product.
Successful projects can no longer bring consumers instant satisfaction, but also a deep memory and a sense of spiritual integration. Chaopai Technology Co., Ltd. keeps innovating and thinking about "what to play", "how to play" and "who will play". Now it has launched an amphibious vehicle project.
In addition, the editor suggested that if the scenic area wants to develop a successful project, it must continue to innovate, rely on the original resources of the scenic area to do a good job of secondary development, and continue to incorporate innovative products to meet the needs of consumers.
Key words: Chaopai Technology Amphibious Vehicle Amphibious Recreational Vehicle
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Fanslife is a comprehensive one-stop service company integrating R&D and sales of entertainment boats, sports boats, recreational vehicles, investment and development, operation and management of scenic spots, and large-scale event organization and planning. The company's newly developed three-wheeled and four-wheeled amphibious recreational vehicles have won national patents. They are unique in shape, intelligent and efficient, and are widely used in children's theme parks, beach scenic spots, lake tourist attractions, etc.