2020 is a difficult year for scenic spots. How long will it take to resume the "explosive" consumption of tourism, and how should scenic spots transform and develop?
Tourist attractions that have been tested by the epidemic will face different challenges from the usual on the road of seeking transformation and new development. First, there are changes in the tourism market. The epidemic has changed the way people travel. Tourists are more inclined to travel around and travel by car. Before the epidemic is completely eliminated, tourists will have concerns about gathering travel. Not only that, tourism companies and scenic spots must also have a clear understanding of target tourist groups. According to statistics, the three major groups in the current travel market are: young office workers; people in need of parent-child travel; middle-aged and elderly couples.
On the surface, what has changed is the way of travel, but behind this is actually a change in tourists' demand for travel.
Although there are many changes in the tourism market, these changes actually contain the consumption upgrade of my country's tourism industry in recent years, from the early development of sightseeing tourism to experience tourism.
Under this situation, the long-term development of the scenic spot must first be from the public's point of view. On the basis of ensuring that the basic needs of tourists are met, the software and hardware equipment should be continuously improved, creative projects should be added, and tourists' experience satisfaction should be improved. If the experience is not enough, the scenic spot is definitely not far away.
1. Adjust measures to local conditions
Experience design should conduct in-depth surveys of terrain characteristics and development, rationally use scenic resources based on tourist experience, and effectively integrate folk customs and characteristic culture to create a scene space, follow the ecology and originality of the site environment, and scientifically arrange project nodes and promote business formats The tourist experience.
According to different topography, geomorphology and resource conditions, experience design should highlight the local cultural authenticity, tourist interest and comfort, and highly unify artificial beauty and natural beauty, so as to conform to and dye nature, and bring tourists a heterogeneous experience and extraordinary Feel.
2. Adapt to individual conditions
The interdependence and interaction between people and the environment is a prerequisite to be considered in experience design. According to different groups of people, it reflects the perception, understanding, and participation of the scene environment in the travel process at gender, psychology, age, region, and culture. Sex, this is the key to experience tourism design.
At the same time, create scenes that allow tourists to actively participate in the sense of ownership, reflecting the freshness, intimacy and satisfaction of the scene, which is the value of experience tourism design.
Visitors resonate emotionally during the game, and they have a sense of responsibility, belonging and accomplishment. This is the purpose of experience design. From the perspective of tourists, it meets the physical, mental and spiritual needs during the tour, and obtains pleasure and satisfaction in the experience.
3. Adjust measures according to circumstances
According to the principles of aesthetics and psychology, through scientific design and tour organization, the most beautiful and most essential parts of the scenic area are fully displayed, so that tourists can enjoy the pleasure and peak experience during the tour. To promote the length of the scenic spot and avoid the shortness of the scenic spot, you should choose The best viewing point achieves the best viewing effect.
The greatest value of experience design lies in allowing visitors to discover and feel the beauty of the scenic spot from different angles, and achieve scene resonance.
The scenic area must change the layout of different scenic spots, scenic roads, and landscapes, with ups and downs, ups and downs, and different scenes. The starting scene, the foreground, the main scene, and the background highlights constantly change and surprises constantly; there is a climax, and the climax will be thrilling, exciting and screaming when the interest is highest; there is an ending, the ending should be bright and loud, leaving a deep memory, let People feel endless aftertaste.
4. Adjust measures to time
Based on the overall tour time of the scenic spot, tourist service facilities are also distributed in order on the tour line according to the time interval of the experience to meet tourists' requirements for tour comfort.
In the tour route design, scenic spots are effectively selected to create a 2-hour wonderful tour route—that is, there is shock at the beginning, excitement in 10 minutes, surprise in 20 minutes, climax in 30 minutes, and recreation in 60 minutes.
Successful experience design can no longer bring consumers instant satisfaction, but also a deep memory and a sense of spiritual integration. Chaopai Technology Co., Ltd. is constantly innovating, thinking about what tourists think, thinking about what the scenic spot thinks, and is now launching an amphibious vehicle project, hoping to make a contribution to you who are in transition.
Key words: Chaopai Technology Amphibious Vehicle Amphibious Recreational Vehicle
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Fanslife is a comprehensive one-stop service company integrating R&D and sales of entertainment boats, sports boats, recreational vehicles, investment and development, operation and management of scenic spots, and large-scale event organization and planning. The company's newly developed three-wheeled and four-wheeled amphibious recreational vehicles have won national patents. They are unique in shape, intelligent and efficient, and are widely used in children's theme parks, beach scenic spots, lake tourist attractions, etc.