On December 13, Hu Heping, Secretary of the Party Leadership Group and Minister of the Ministry of Culture and Tourism, stated at the 2020 China Tourism Group Development Forum that to grasp the situation and tasks faced by the tourism industry in the new development stage, it is necessary to focus on five major tasks, including providing abundant product supply. , Promote mass tourism, develop smart tourism, promote cultural and tourism integration, and strengthen market management.
Tourism is an important engine of economic growth
Hu Heping said that at present, consumer demand presents the characteristics of diversification, multi-level and multi-faceted, and the tourism industry has entered the era of mass tourism. People’s travel needs have gradually shifted from focusing on sightseeing to taking both sightseeing and leisure experience. Individualization requirements are getting higher and higher. This requires tourism companies to firmly establish a people-centered development philosophy, strive to provide richer and better quality tourism products and services, further enrich the people's spiritual and cultural life, improve the people's overall quality, and continuously enhance the people's happiness, Sense of gain.
Hu Heping believes that the tourism industry should help build a new development pattern. The tourism industry has unique advantages and a sacred mission. The Fifth Plenary Session of the Nineteenth Central Committee of the Communist Party of China proposed to accelerate the construction of a new development pattern with the domestic cycle as the main body and the mutual promotion of the international and domestic dual cycles, promote the upgrading of the life-oriented service industry to high quality and diversification, and accelerate the development of cultural tourism. Service industry. We must adhere to the strategic basis of expanding domestic demand and accelerate the cultivation of a complete domestic demand system.
Tourism is a typical comprehensive industry with a wide range of coverage, strong driving force, and high degree of openness. It has the multiplier effect of one industry to thrive and is an important engine for promoting national economic growth. In terms of promoting high-quality economic development and building a new development pattern, the tourism industry should also be able to play a greater role and make greater contributions. The tourism industry must be enlarged and strengthened, the domestic tourism market must be cultivated and prosperous, the potential of domestic demand must be fully released, and the domestic cycle must be promoted. It is necessary to vigorously develop inbound tourism and promote the international and domestic dual cycle.
Hu Heping said that the rapid development of science and technology has provided new kinetic energy for the tourism industry and also put forward new requirements for innovative development. The new round of information technology, represented by big data, the Internet, the Internet of Things, and artificial intelligence, has continued to make breakthroughs, which have profoundly changed people's production, life and thinking methods, and also profoundly changed the development pattern of the tourism industry. Whether it is the acquisition of tourism destination information, the selection of tourism suppliers, the creation of consumption scenes, payment and sharing, and even the innovation of tourism industry and the growth of tourism economy are deeply affected by informatization. The sudden new crown pneumonia epidemic has accelerated this trend, which requires us to actively follow this trend, make good use of digital, networked, and intelligent technological innovations, plug the wings of high-quality tourism development, optimize traditional formats, and innovate products And service methods to promote the transformation and upgrading of the tourism industry.
To enhance the level of social civilization and build a culturally powerful country, the tourism industry needs to play its advantages and actively act. The development of tourism is closely related to the construction of spiritual civilization, complements and promotes each other.
Hu Heping emphasized that in a complex environment, the relationship between development and security must be coordinated, and the bottom line of security must be firmly maintained. Under the situation that my country's epidemic rebound risk still exists, coordinate the promotion of epidemic prevention and control and tourism development, and avoid the spread of the epidemic through tourism activities. . We must implement the safety production responsibility system, improve the implementation of safety standards for tourism operation sites, facilities, products, and services, strengthen safety tourism reminders, and insist on ecology first, protection first, keep the bottom line of ecological safety, cultural relics safety, and adhere to the correct Direction, and firmly hold the bottom line of ideological security.
Improving quality is the top priority
To clarify the ideas and measures for tourism development in the new stage, Hu Heping said that the five major tasks should be done well.
One is to enrich the supply of products in the tourism industry. Put the provision of high-quality tourism products and services in the first place, and accelerate the structural reform of the tourism industry on the supply side. At the same time, we must do a good job in demand-side reforms, promote the transformation and upgrading of traditional business formats, improve quality and efficiency, cultivate new business formats, new products, and new models, and continuously improve supply capabilities and levels. Optimize the layout of tourism development, coordinate the international and domestic markets, integrate cross-regional resource elements, accelerate the development of tourism industry clusters, and promote the coordinated development of urban and rural areas. We must persist in striving for excellence, strive to create tourism boutiques, enhance the image of China's tourism platform, be a strong market entity, respect the status of corporate entities, and create a relaxed operating and investment environment.
Second, we should vigorously develop mass tourism. To meet the diverse, multi-level and multi-faceted needs of the people as the starting point and foothold, adhere to the unification of standardization and individualization, optimize the structure of tourism products, innovate the supply of tourism products, and introduce more customized tourism products and routes to adapt to Changes in people’s travel styles, optimize the layout of public tourism facilities, increase tourism benefits for the people, promote the construction of symbol systems such as service centers in tourist attractions, and increase the capacity of public tourism services for individual tourists.
Third, smart tourism should be developed. Seize the opportunities of new infrastructure construction and digital government construction in the digital society, improve tourism information infrastructure, and improve the level of intelligence in product services and corporate governance. It is necessary to deepen Internet + tourism, promote the application of the results of the information technology revolution, promote the digital, networked, and intelligent development of the tourism field, cultivate new business models and models such as cloud tourism, accelerate the construction of smart scenic spots, and support the development of tourist attractions and resorts Build an intelligent tourism service system, promote the normalization of reservations, current limit, and peak staggering, and improve management efficiency.
Fourth, the integrated development of culture and tourism should be promoted. Insist on using culture to shape tourism and to promote culture, promote the in-depth integration of culture and tourism, build a batch of world-class tourist attractions and resorts with rich cultural heritage, create a batch of national tourism and leisure cities and blocks with distinctive cultural characteristics, and develop red tourism And rural tourism, solidly promote the construction of national cultural parks such as the Great Wall, the Grand Canal, the Long March, and the Yellow River, vigorously promote the integrated development of tourism and agriculture, industry, education, sports and other fields, catalyze the birth of new business formats, derive industrial chains, create new value, and form More new growth points and growth poles.
Fifth, market management should be strengthened, quality improvement should be the top priority, and a service quality standard system and a third-party quality evaluation system should be established to improve tourist experience and increase satisfaction. It is necessary to speed up the construction of a trust system in the tourism industry, improve the mechanism for handling tourism complaints and service quality supervision, strengthen market supervision in response to prominent problems, and severely crack down on illegal behaviors that violate the interests of tourists, so that the masses can enjoy themselves in high-quality tourism activities. Continue to intensify law enforcement, carry out special rectifications such as unreasonable low-cost tours, create a standardized, orderly, safe and civilized tourism market environment, improve the response mechanism for tourism emergencies, strengthen key periods, important facilities and equipment, major festivals and high Safety supervision of risky projects, etc.
Finally, Hu Heping said that the Ministry of Culture and Tourism will continue to promote the construction of a modern tourism system and support tourism companies to become stronger, better and bigger. — 21st Century Business Herald Gao Jianghong
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