1. Grasp the situation and tasks faced by the tourism industry in the new development stage
1. The people's new expectations for a better life have expanded the space for the development of tourism and also put forward new requirements for high-quality development. People’s tourism needs have gradually shifted from focusing on sightseeing to taking both sightseeing and leisure experience. The individual requirements for tourism products are getting higher and higher. This requires tourism companies to firmly establish a people-centered development concept and strive to provide richer and better quality products. Tourism products and services will further enrich the spiritual and cultural life of the people, improve the overall quality of the people, and continuously enhance the people's sense of happiness and gain.
2. The Fifth Plenary Session of the Nineteenth Central Committee of the Communist Party of China proposed to accelerate the construction of a new development pattern in which the domestic cycle is the main body and the international and domestic dual cycles promote each other. The plenary session requested that the life service industry be upgraded to high-quality and diversified, and the development of cultural, tourism and other service industries should be accelerated. We must adhere to the strategic basis for expanding domestic demand and accelerate the cultivation of a complete domestic demand system. Tourism is a typical comprehensive industry, with a wide range of coverage, strong driving force, high degree of openness, and a mature effect of one industry prospering many industries. It is an important engine for promoting national economic growth. The tourism industry must be enlarged and strengthened, the domestic tourism market must be cultivated and prosperous, the potential of domestic demand must be fully released, and the domestic cycle must be promoted. It is necessary to vigorously develop inbound tourism and promote the international and domestic dual cycle.
3. The rapid development of science and technology has provided new kinetic energy for the tourism industry and also put forward new requirements for innovative development. The new round of information technology, represented by big data, the Internet, the Internet of Things, and artificial intelligence, has continued to make breakthroughs, which have profoundly changed the way people live and think, as well as the development pattern of the tourism industry. The sudden new crown pneumonia epidemic has accelerated this trend, which requires us to actively follow this trend and make good use of digital, networked, and intelligent technological innovations to plug the wings of high-quality tourism development. Optimize traditional business formats, innovate products and service methods, and promote the transformation and upgrading of the tourism industry.
4. To improve the level of social civilization and build a culturally powerful country requires the tourism industry to play its advantages and actively act. The Fifth Plenary Session of the 19th Central Committee clearly put forward the goal and task of promoting a new level of social civilization and building a socialist cultural power by 2035. This requires us to pay more attention to the unique advantages of tourism in promoting cultural dissemination and promoting the construction of spiritual civilization, constantly cultivate civilized customs, cultivate cultural spirit, promote socialist core values to penetrate the hearts of the people, enrich the people's spiritual world, and strengthen the people's spiritual strength .
5. In a complex environment, the relationship between development and safety must be coordinated and the bottom line of safety must be firmly maintained. We must deeply realize that safety is the lifeline of tourism, and the bottom line of safety is insurmountable. We must coordinate the promotion of epidemic prevention and control and tourism development under the situation that the global epidemic situation continues to spread and the risk of my country's epidemic rebound still exists. It is necessary to avoid the spread of the epidemic through tourism activities. We must implement the safety production responsibility system, improve the implementation of safety standards and standards for tourism operation sites, facilities, products and services, and strengthen safety tourism reminders.
We must insist on ecology first, protection first, hold the bottom line of ecological safety, cultural relic safety, stick to the right direction, and firmly hold the bottom line of ideological safety.
2. Clarify ideas and measures for tourism development in the new stage
During the "14th Five-Year Plan" period, the tourism industry must be based on a new development stage, adhere to the new development concept, take high-quality development as the theme, and use reform and innovation as the driving force to accelerate the construction of a modern tourism system.
1. Enrich product supply. Put the provision of high-quality tourism products and services in the first place, and accelerate the structural reform of the tourism industry's supply side;
2. Vigorously develop mass tourism, take the diversified, multi-level and multi-faceted needs of the people as the starting point and foothold, adhere to the unity of standardization and individualization, optimize the structure of tourism products, innovate the supply of tourism products, and introduce more customization Tourist products and tourist routes adapt to changes in people's travel patterns;
3. Develop smart tourism, grasp the opportunities of new infrastructure construction and digital government construction in a digital society, improve tourism information infrastructure, and improve the level of intelligence in product services and corporate governance;
4. Promote the integrated development of culture and tourism, insist on using culture to shape tourism, promote the deep integration of culture and tourism, build a group of world-class tourist attractions and resorts with rich cultural heritage, and create a group of national-level cultural characteristics Tourism and leisure cities and neighborhoods, develop red tourism and rural tourism, steadily promote the construction of national cultural parks such as the Great Wall, Grand Canal, Long March, and Yellow River, and vigorously promote the integrated development of tourism and agriculture, industry, education, sports and other fields;
5. Strengthen market management, take quality improvement as the top priority, build a service quality standard system and a third-party quality evaluation system, improve tourist experience and increase satisfaction. It is necessary to speed up the establishment of a trust system in the tourism industry, improve the mechanism for handling complaints and service quality supervision, strengthen market supervision in response to prominent problems, and crack down on illegal acts that violate the interests of tourists, so that the masses can enjoy themselves in high-quality tourism activities.
3. Strengthen the mission of tourism enterprises in the new development stage
1. Adhere to cultural guidance and be a foster and practitioner of cultural confidence. Adhere to the guidance of socialist core values, take the improvement of social civilization and the enhancement of the people's spiritual strength as a major task, enhance the ideological connotation and cultural quality of tourism, and make tourism an unforgettable spiritual journey, cultural journey, and perception of Chinese culture. The process of enhancing cultural confidence. It is necessary to actively participate in international exchange activities, expand communication channels, and innovate communication methods, so that people from all countries can better understand the real, three-dimensional and comprehensive China. At the same time, it also allows the Chinese people to better understand the world.
2. To meet the needs of the people for a better life, be a promoter of mass tourism. To adapt to the needs of the development of mass tourism, to adapt to the normalization of people’s tourism consumption and the diversified demand, give full play to enthusiasm, initiative, and creativity, enrich product supply, improve service levels, and strive to change the current situation of insufficient and unbalanced supply of tourism products , Which not only better meets people’s tourism needs, but also obtains development momentum from it, and achieves the unification of social and economic benefits.
3. Promote technological empowerment and be a demonstrator of smart tourism. It is necessary to seize the opportunity of technological development, accelerate the application of new technologies, enhance the technological innovation capabilities of enterprises, accumulate various innovative elements, promote product innovation supported by digitization and intelligence, and achieve a strong enterprise and a strong tourism in science and technology. "Technology +" mutually empowers and integrates development to promote the leapfrog development of the tourism industry.
Hu Heping finally stated that the Ministry of Culture and Tourism will continue to promote the construction of a modern tourism system, support tourism enterprises to become stronger, better, and bigger, and jointly promote the high-quality development of the tourism industry. — Source: China Travel Net
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