In 2020, China's tourism industry has experienced an extremely special year. Tourists take the initiative and take active actions. Consumer confidence in domestic travel is recovering, and industry momentum is accumulating. In the future, China will usher in a new stage of well-off tourism and realize new development with cultural guidance and technological innovation. This is the voice from the 2020 China Tourism Group Development Forum held recently.
Develop mass tourism
Tourism has become an important option for people's daily life. In 2019, the domestic tourism market reached 6 billion people, and China has developed from a country with tourism resources to a country with tourism resources. The epidemic hit, the tourism industry showed strong resilience, and domestic tourism continued to recover steadily. As a strategic pillar industry of the national economy and an important part of the modern service industry, tourism will play a greater role in promoting consumption, stabilizing employment, and maintaining growth under the new development pattern of "dual cycles".
Minister of Culture and Tourism Hu Heping said at the forum: Tourism has entered the era of mass tourism. People's travel needs are gradually shifting from focusing on sightseeing to taking both sightseeing and leisure experience into consideration, and the individual requirements for travel products are getting higher and higher. We must vigorously develop mass tourism, optimize the structure of tourism products, innovate the supply of tourism products, and introduce more customized tourism products and tourism routes. Build a number of world-class tourist attractions and resorts with rich cultural heritage, create a number of national tourism and leisure cities and blocks with distinctive cultural characteristics, and develop red tourism and rural tourism. Vigorously promote the integrated development of tourism and agriculture, industry, education, sports and other fields, catalyze the creation of new business formats, extend the industrial chain, create new value, and form more new growth points.
The "China Tourism Group Development Report 2020" (hereinafter referred to as the "Report") released by the China Tourism Academy at the forum predicts that in the next five years, China will form a domestic tourism super market with 10 billion tourist visits and 10 trillion yuan consumption , To maintain a comprehensive contribution rate of more than 10% to the national economy and social employment.
Cultural tourism integration
Tourism has not only economic attributes, but also strong cultural attributes. Tourism is an unforgettable spiritual and cultural journey for people. It broadens their horizons, cultivates sentiments, and enhances exchanges. At the same time, tourism is also a process for people to perceive Chinese culture and enhance cultural confidence.
A survey by the China Tourism Research Institute shows that cultural activities and tourism consumption are becoming more and more related. Among the respondents who like travel very much, 98.5% also like or very much like cultural consumption; among those who like cultural consumption very much, 92.2% also like or very much like traveling; 78.3% of the respondents said that cultural experience is the main or part of their travel.
Culture is becoming the most active factor of production in modern tourism. Cultural leisure is becoming an important way of tourism, and cultural experience is becoming an important purpose of tourism. The "Report" pointed out that the beauty of culture can be distant and heterogeneous, as well as close and daily. During the epidemic, there are two types of tourism consumption trends that deserve attention and may reshape the new pattern of tourism development in the future. One is the rise of urban micro-tourism and micro-vacation. People discover the beautiful scenery around them and experience the beauty of daily life. The second is a tourism and vacation complex around the city, which meets people's needs for personality and quality.
Technology promotes upgrade
Modern technology represented by digitization is profoundly changing tourist information collection, travel decision-making, organization methods, consumption behavior, tourist communication and satisfaction evaluation in tourist destinations. The "Report" pointed out that the tourism technologies most experienced by tourists during the trip are face-to-face entry, online booking, virtual reality experience, etc., accounting for more than 40%; the main reasons why tourists experience tourism technology are: safer and more convenient, Try new things, feel trendy, learn knowledge, etc.
Technological progress has made people's travel needs more and more personalized. The epidemic has made tourists pay more attention to the safety of destinations and the quality of tourism services. The application of science and technology represented by mobile Internet and big data has made an instant and effective link between the fragmented demand and decentralized supply of people's cultural leisure and travel experience in the process of spatial movement.
Hu Heping said that the rapid development of science and technology has provided new kinetic energy for the tourism industry and also put forward requirements for innovative development. The new round of information technology, represented by big data, the Internet, the Internet of Things, and artificial intelligence, has continued to make breakthroughs, which have changed people's production, life and thinking methods, and profoundly changed the development pattern of the tourism industry. The tourism industry makes good use of digital, networked, and intelligent scientific and technological innovations to put wings for high-quality tourism development, optimize traditional business formats, innovate products and service methods, and promote the transformation and upgrading of the tourism industry.
Dai Bin, president of the China Tourism Research Institute, believes that to promote smart tourism, it is necessary to create living spaces and consumption scenarios shared by foreign tourists and urban and rural residents, and promote the construction of new infrastructure such as 5G, big data, and artificial intelligence. On this basis, innovate the red tourism, rural tourism, research tourism, special tourism and other product systems, improve the quality of tourism services, and promote the transformation and upgrading of the industry. —Source: People's Daily
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