China News Service, Beijing, December 23 (Reporter Chen Su) Since the beginning of this year, the tourism industry has been severely hit by the epidemic. In the process of China's first resumption of production and work, the tertiary industry, especially the tourism industry, has recovered relatively slowly. How to further promote the "restoration" of China's tourism industry? The Ministry of Culture and Tourism of China proposed specific measures on the 23rd.
At the press conference of the State Council Information Office on the same day, Shan Gangxin, head of the Resource Development Department of the Ministry of Culture and Tourism of China, said that since this year, China has introduced a series of policies to coordinate epidemic prevention and control and economic and social development. The Ministry of Culture and Tourism has also worked with others. The ministries and commissions issued a number of special policies, including financial support, financial support, tax reduction and exemption, social security, and job stabilization policies, especially those for small, medium and micro enterprises, which played a positive role in the restoration and revitalization of the cultural tourism market.
To further promote the recovery of tourism, Shan Gang proposed four new measures.
The first is to do a good job in the top-level design, linking up with the policies issued by the National Development and Reform Commission and the Ministry of Finance in promoting market revitalization, especially focusing on the "14th Five-Year Plan" period (2021-2025) to strengthen tourism infrastructure construction and promote high-quality tourism development , To further increase support for tourism infrastructure through the funds in the central budget.
The second is to seize the opportunity of the 100th anniversary of the founding of the party and the Winter Olympics in 2021, promote red tourism and the construction of national cultural parks, organize national ice and snow tourism promotion activities, issue an ice and snow tourism action plan, and launch a batch of ice and snow tourism routes and ice and snow tourism resorts.
The third is to coordinate supply-side structural reforms and demand-side management, lead and create new tourism demand through high-quality supply, optimize product structure, promote the transformation and upgrading of the tourism industry, and introduce high-quality supplies for some national-level resorts. Adapt to diversified tourism needs, cultivate some new hot spots for tourism consumption, enrich mass tourism products and routes, for example, launch a new batch of rural tourism key villages and towns, rural tourism boutique routes, and promote sports tourism, research tourism, health tourism, leisure vacations Innovative content in tourism and other aspects.
The fourth is to promote the integrated development of technology and tourism, promote the deep integration of the Internet, big data, artificial intelligence and tourism, and build smart scenic spots. At the same time, we will use the power of the Internet to do a good job in integrated marketing, publicize and promote a number of emerging tourism products and destinations, and help the cultural tourism market to recover and revitalize. — Source: China News Network
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