[Guide] Since the reform and opening up, my country's tourism industry has grown from scratch, from weak to strong, and today my country has become one of the world's largest tourist destinations and source countries. Tourism has become the most intuitive epitome of the rapid economic and social development of our country.
In the early days of the industry, tourists were disadvantaged, and information asymmetry caused tourists not to know where to go for fun and how to play. Compared with the current situation, the supply and demand pattern of the tourism market has undergone a fundamental change. The Internet is full of product information, and tourists can no longer distinguish the advantages and disadvantages. Under such circumstances, how should we discover and seize new opportunities?
1. New tourism, new changes v
The market strategy of the old tourism is traffic thinking. The sales of products mainly rely on the continuous growth of tourists and obtain passenger flow through the traffic funnel. Compared to now, with the arrival of the era of tourist inventory, there has not been much growth in the number of tourists. If your product gets orders today, it means that there are fewer orders for other products. In fact, the new tourism has not paid much attention to traffic thinking. Attracting tourists is mainly through the generation of content, community, word of mouth, and values to continue to drive the operational efficiency of the scenic spot.
2. New tourism and new opportunities
In a market economy, in order to obtain higher efficiency and stronger competitiveness, it is necessary to find ways to obtain passenger flow at a lower cost. No matter in any industry, growth is inseparable from four words: traffic, conversion rate, customer unit price and repurchase rate, and good products are the prerequisite for all growth. If you don't have a good product, the growth will bring more hacks, which is because people don't recognize the product because your product is not worth having too much traffic.
Good products are the prerequisite for all growth
1) Product design
In the early days of tourism products, you may only need to go to the local area to check in, take pictures and other sightseeing tours. Compared with the present, when designing products, more attention should be paid to the process of tourists' feeling, experience, and enjoyment of tourism products, rather than blindly pursuing the tourism results of "getting here", and to a certain extent more emphasis on psychology Perceive and understand.
Successful experience design can no longer bring visitors instant gratification, but also a deep memory and a sense of spiritual integration. Chaopai Technology Co., Ltd. keeps innovating, thinking about what tourists think, thinking about what the scenic spot thinks, and now specially launches the amphibious vehicle project, hoping to bring you different design inspiration.
2) Expected value management
In fact, tourism is a kind of tourist experience management. When we are in contact with tourists, we will involve a lot of expectation management when we do laying and communication. If we exaggerate the publicity too much, it will increase tourists' expectations of the product, and the final result is often not good for us.
3) Whole process design
From "inquiry" to "travel" to "evaluation" and finally "return visit", all the links in contact with tourists belong to product experience.
In short, a good product should not only reflect the feelings that the product itself brings to tourists, but also the management of expectations and the design of the whole experience.
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Fanslife is a comprehensive one-stop service company integrating R&D and sales of entertainment boats, sports boats, recreational vehicles, investment and development, operation and management of scenic spots, and large-scale event organization and planning. The company's newly developed three-wheeled and four-wheeled amphibious recreational vehicles have won national patents. They are unique in shape, intelligent and efficient, and are widely used in children's theme parks, beach scenic spots, lake tourist attractions, etc.